Privacy Principles
1. We are accountable to you Premier Brands is responsible for all personal information under its control, including any personal information that is transferred to third parties for processing, storage or other purposes. To achieve this objective, Premier Brands has developed and implemented this Privacy Charter.
2. Why we collect your personal information
Premier Brands identifies the purpose for which your personal information is collected. We do
this before or at the time the information is actually being collected. We collect, use and
disclose your personal information in order to:
- process your application for a product, provide a service or administer the Premier Brands
loyalty reward program (Loyalty Program);
- better understand your product and services needs and to offer relevant information,
products, services and rewards to meet those needs;
- determine your interest and eligibility for, and where appropriate provide you with,
products, services and loyalty rewards;
- administer the delivery of products, services and loyalty rewards to you;
- track and analyze your purchases, other transactions, shopping patterns, account activity,
and payment history for marketing analysis purposes or making promotional offers to you;
- conduct surveys and analysis for research, statistical and product development purposes
(information will be anonymized to the extent possible);
- verify your identity and protect against error and fraud;
- assess and update your credit-worthiness on an ongoing basis;
- process, service, analyze and audit your relationship with us, including collecting any
money you owe us;
- support promotions and contest administration;
- perform tests to implement or modify systems;
- comply with legal and regulatory requirements; and
- achieve other purposes as may, from time to time, be permitted by law.
By providing your information to Premier Brands, you consent to Premier Brands using your
personal information for the purposes outlined above. Withdrawal of consent to collect, use
and disclose your personal information for purposes of your participation in the Loyalty
Program may restrict our ability to provide you with some of the privileges and opportunities of
being a member.
3. We obtain your consent to collect, use or disclose your personal information
Premier Brands obtains your consent to collect, use or disclose your personal information,
except as permitted by law. The method of obtaining consent depends on the circumstances
and the sensitivity of the information. Consent may be oral or written, express or implied. Your express consent (verbal, written or electronic agreement) is obtained to collect, use or disclose
sensitive personal information. Implied consent is obtained in circumstances where a customer
relationship already exists, express consent has previously been given, or the purpose of using
the personal information is reasonably apparent to you.
You can change your consent preferences at any time by contacting Premier Brands’ Customer
Relationship Contact Centre (see Contact Information, below).
“Opting-out” or withdrawing your consent
If you decide that you do not want to receive marketing offers for products and services, you
may always withdraw or refuse your consent at any time by calling us toll-free at 1-866-855-
9395. Your request will be promptly processed but may not be in time to remove you from
promotions already in progress. Please note that even if you have opted out of receiving
marketing communications, we may still contact you for purposes of administering your
account.
The consequences of withdrawing or refusing consent
If you decide to withdraw or refuse your consent, our ability to communicate with you will be
diminished. For example, we will generally not be able to tell you about price discounts,
rewards, contests, or other products and services that may be of value to you.
4. We limit collection of your personal information
Premier Brands collects only the information required to provide products and services to you.
If the personal information we require is collected for a reason other than as outlined in this
Privacy Charter, your consent will be obtained before or at the time the information is
collected. Premier Brands will collect personal information only by clear, fair and lawful means.
5. We limit use, disclosure and retention of your personal information
Premier Brands uses and discloses your personal information only for the purposes for which it
was collected, except with your consent or as required by law.
We assure you that we do not sell or rent personal information. We only provide your personal
information within Premier Brands and across our various businesses, with current or future
Partners in the Loyalty Program, and with third party service providers for the administration of
certain promotional activities, and to ensure your needs are met and you are receiving
optimum value from your participation in the Loyalty Program.
We may transfer your personal information to entities outside Premier Brands, such as our
vendors, suppliers and agents who assist us in serving you (“Service Provider”). When your personal information is transferred to a Service Provider, we require them to protect the
information in a manner that is consistent with this Privacy Charter.
Premier Brands retains your personal information only as long as it is required for our business
relationship or as required by law. In the unlikely event that Premier Brands, any of its affiliated
companies, brands or substantially all of any of their assets are acquired by an unrelated third
party, your personal information may be one of the transferred assets. By providing your
personal information to us, you agree that we may disclose your personal information, on a
confidential basis, to any prospective transferee and its professional advisors for the purposes
of their due diligence investigations, the completion of any such transaction and the continued
operation of the acquired business.
6. We keep your personal information accurate
We want to keep your personal information up to date, accurate and relevant for its intended
use. We rely on you to let us know if your address, telephone number or other information
changes, so that we may provide you with the best possible service.
7. How we protect your personal information
The security of your personal information is important to us. We will protect your personal
information with appropriate safeguards and security measures. All of our Service Providers are
required under their contracts with us to maintain your confidentiality and may not use your
information for any unauthorized purpose. When we are required by law to provide
information, we take reasonable steps to verify the lawful authority for the collection and we
disclose only the information that is legally required. We review our procedures and security
measures regularly to ensure that they are properly administered and remain effective and
appropriate for the sensitivity of the information.
8. We are open about our privacy and security policy
We are committed to providing you with understandable and easily available information about
our policies and practices related to management of your personal information.
9. You can access your personal information stored by us
You have the right to request access to your personal information we have on record in order
to ensure it is accurate. If there are discrepancies, your information can be updated as
appropriate. To access your personal information, a request must be submitted in writing to us
(see Contact Information below). We will respond to your request for access or information in a
reasonable time. There may be times when we are unable to fulfill your request – for example,
if providing access to your personal information would reveal confidential commercial or proprietary information or personal information about someone else (and we are unable to
separate your data), or if we are prohibited by law from disclosing the information.
10. We respond to your questions, concerns and complaints about privacy
Premier Brands responds in a reasonable time to your questions, concerns and complaints
about the privacy of your personal information and our privacy policies and procedures. We will
investigate and respond to any concern you have regarding the handling of your personal
information. In most cases, an issue can be resolved simply by telling us about it and discussing
any issues.
